The video version turns your product images into short branded videos and runs them in your Meta Smart Catalog campaign on Facebook and Instagram, next to your product-image ad. It is in Beta, available on the Concierge plan, and works for Meta ads only (not Google).
Also known as video catalog ads, dynamic video ads, product-level video or video DPA (dynamic product ads).
In this article: What it is · Who can get it · How to turn it on · After it is live · FAQ
What is the video version?
Smart Catalog is Adwisely's AI-powered Meta campaign: it advertises products from your catalog and moves budget to the ones that sell best (learn more). The video version adds a video ad to it:
Made for you: a short video (about 8 seconds) for each of your top products, from its own images and your store's branding. Nothing to film or upload.
Runs next to your product-image ad: Meta shows each shopper the video or the image, whichever they are more likely to buy from.
No extra budget: it uses your campaign's existing daily budget.
Fits every placement: each video comes in 3 sizes, 1:1 and 4:5 for feeds and 9:16 for Stories and Reels.
Example from a demo store: one product in the three styles you can choose from.
Simple Slideshow (left): your images with your logo. No price or text, so it fits any store. The default style.
Product Spotlight (middle): a calm caption card with the product name, price and discount.
Bold Offer (right): bold type and motion, with price, discount and a Shop now ending.
Results: in our Beta test (July to September 2026), video ads earned 20% higher ROAS and a 24% lower cost per purchase than product-image ads in the same ad sets.
Who can get it?
Your store is on the Concierge plan (see plans), trial included.
Your Meta Smart Catalog campaign is running.
The campaign uses the Adwisely catalog. On Shopify's catalog? Your Ad Expert can move you and set it up.
Not on Concierge yet? The card on your campaign page still shows a sample video made from your products.
How to turn it on
1. Click Add video version
From the banner on your Meta Ads dashboard:
Or from your campaign: on the Meta Ads dashboard, click your Smart Catalog campaign and find the video version card:
2. Pick a style
We make a preview of each style from your own products (about 3 minutes). Pick one and click Next.
3. Preview and add
Watch your video and click Add video version. Videos for your top 100 products are usually live within 2 hours.
Prefer that we do it? Click Ask your Ad Expert on the banner and your Ad Expert sets it up for you.
Screens above are from a demo store.
After it is live
Budget going to video: the share of campaign spend on the video ad. Meta sets the split by what sells.
Products with video: new top sellers get a video automatically every day.
Preview opens your live ad on Facebook and Instagram.
Pause video any time; your product-image ad keeps running. To change the style, contact your Ad Expert.
FAQ
Does it work for Google ads?
No. The video version is for Meta (Facebook and Instagram) Smart Catalog campaigns only. Your Google campaigns don't change.
Does the video replace my product-image ad?
No. Both run, and Meta shows each shopper the one they are more likely to buy from.
Do I need a bigger budget?
No. The video ad uses your campaign's existing daily budget.
Which products get a video?
Your top 100 in-stock products by ad spend (by sales while your campaign is new), checked every day.
Why can't I add it?
Check Who can get it? above. The card on your campaign page shows what is missing.
What if I pause my campaign?
The video pauses with it and runs again when you resume. If your plan is canceled, the video turns off.
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Questions? Message your Ad Expert in the app or write to help@adwisely.com.