Adwisely runs AI-powered ad campaigns on Meta and Google that automatically optimize for your best-performing products and highest ROAS. Here is how it all works.
How our AI-powered campaigns work
What we mean by AI-powered ad campaigns
Adwisely's AI-powered campaigns are built on Meta Advantage+ and Google Performance Max, with added layers of control and optimization drawn from our experience running eCommerce ads at scale. Here is what that looks like in practice:
Technology: Our campaigns use AI-driven solutions from Meta and Google. On Meta, we use Advantage+ with our Smart Catalog approach, which automatically shifts budget toward your most profitable products to maximize ROAS.
Product selection: AI determines which products to show each potential buyer based on their shopping behavior, interests, and likelihood to convert. Audience targeting is fully automated — you only need to select your target country.
Ad placements: Ads run across Meta's Facebook and Instagram feeds, Stories, and Google's Shopping, Search, YouTube, and Display networks.
What Adwisely does
Beyond the automation, Adwisely handles the setup, ongoing oversight, and optimization so you get more out of the technology:
Seamless setup: We connect your store with Meta and Google's advertising platforms. Campaigns launch in minutes, configured with best practices from years of eCommerce advertising experience.
Personalized expert support: Your dedicated Ad Expert proactively monitors your account, optimizes campaigns, and keeps you updated on performance.
How to get the best results from your campaigns
AI-powered campaigns need time to gather data and improve. The most important thing you can do is keep campaigns running consistently and avoid unnecessary pauses. Stopping and restarting resets the learning phase and reduces performance.
The learning phase typically lasts 14 to 30 days. If ROAS is below expectations during this period, reach out to your Ad Expert rather than making manual changes — they can give you data-driven recommendations without disrupting the campaign.
How Adwisely handles products and creatives
By default, your campaigns include your full product catalog. This allows the AI to test and optimize across all available products and surface the most relevant ones to the right audiences. If you need to exclude specific products, contact us at help@adwisely.com and we will take care of it.
For creatives, Adwisely dynamically generates ad assets using your product images, titles, and descriptions. The AI tests different combinations and prioritizes what drives the most engagement and conversions.
What makes Adwisely different
Adwisely combines cutting-edge ad technology with hands-on expertise built from running product catalog ads for tens of thousands of online stores.
Always up to date: We make sure your campaigns use the latest advertising features from Meta and Google as soon as they become available.
Optimized continuously: The AI adjusts campaigns based on real performance data, not guesswork.
Expert-backed: While AI handles automation, your Ad Expert ensures everything is aligned with your specific goals.
Want to know exactly what your Ad Expert does? Read: Who is your Ad Expert and what they do for you
How to get started
Ready to launch? Install Adwisely from the Shopify App Store and follow the onboarding flow to connect your store and go live.
Need help?
Reach out to your Ad Expert directly in the app, or email us at help@adwisely.com.