If your Ad expert has let you know that your Meta campaign is being upgraded to Smart Catalog, here is everything you need to know about the change and why it is good news for your store.

There are two reasons behind this upgrade:

1. Meta is retiring the old campaign technology. Your current "All Collections" campaign has been running on Meta's Advantage+ Shopping Campaign (ASC) technology, which Meta is phasing out (source). All remaining ASC campaigns will be force-paused by Meta in September 2026. To make sure your advertising continues without interruption, we are proactively moving you to Meta's latest Advantage+ campaign technology well ahead of that deadline.

2. Our new Smart Catalog campaign is built to grow your ROAS. On top of Meta's new technology, Adwisely's Smart Catalog campaign automatically allocates your budget toward your most profitable products. Meta does not do this by default yet, but our system uses this capability proactively to help you get more sales from the same ad spend.

The transition is designed to be seamless. Here is what you can expect:

Your products and targeting stay the same. The new campaign uses the same product catalog and targeting countries as your current "All Collections" campaign. Nothing changes about which products are advertised or who sees your ads.

A new campaign will appear in your Adwisely dashboard. You will see a new "Smart Catalog" campaign at the top of your Meta Ads section in the Adwisely app. This is your upgraded campaign, replacing the "All Collections" campaign over time.

Your Ad expert handles the budget transition. Your existing "All Collections" campaign is not deleted or paused immediately. Instead, your Ad expert will gradually shift budget from the old campaign to the new one over time, ensuring a smooth transition with no drop in performance.

No action is required from you. Your Ad expert takes care of the entire migration process. You do not need to change any settings or do anything differently.

Like any new campaign, Smart Catalog needs a short learning phase (typically 14-30 days) to optimize delivery. During this period, performance may fluctuate slightly as Meta's AI learns what works best for your store. This is completely normal.

After the learning phase, you should see improved results thanks to the smarter budget allocation across your product catalog.

We recommend keeping the campaign active without pauses during this period to let the AI do its job. If you have any concerns about performance, reach out to your Ad expert before making changes.

Smarter budget allocation -- your ad spend is automatically directed to the products most likely to generate sales, helping you get more from every dollar.

Latest Meta technology -- Smart Catalog is built on Meta's newest Advantage+ campaign technology, replacing the older Advantage+ Shopping format.

Future-proof -- by upgrading now, your store avoids any disruption when Meta retires the old format in September 2026.

Your Ad expert is the best person to answer any questions about your specific campaign and the migration timeline. You can also reach our support team at help@adwisely.com or via the in-app chat.