Skip to main content

Who is your Ad Expert and what they do for you?

Your dedicated Ad Expert handles your campaigns hands-on — from launch day reviews to ongoing optimization. Here's exactly what they do.

Written by Paul

When you join the Concierge plan, you get a dedicated Ad Expert: a real person, certified in the platform they manage, who personally oversees your campaigns and proactively works to improve your results.

You have one expert per platform: a Meta expert for Facebook and Instagram, and a Google expert for Google Ads. Each is your named point of contact for everything related to their channel.

What your Ad Expert does from day one

Within 24 hours of your campaign going live, your expert personally reviews your full setup and follows up by email with a detailed status. This includes:

  • Verifying your pixel or conversion tracking is firing correctly

  • Reviewing your ad messaging and making improvements where needed

  • Checking your product catalog and excluding items that should not run (such as gift cards or out-of-stock products)

  • Confirming your starting budget and campaign structure

  • Flagging anything that needs your input before they proceed

You do not need to chase them. They reach out to you.

What your Ad Expert does on an ongoing basis

Your expert is not a one-time setup resource. They actively manage your account throughout your subscription:

  • Run and optimize your campaigns, including AI-powered, prospecting, and retargeting

  • Send you regular performance updates with results and next steps

  • Narrow your product catalog over time, focusing spend on your best-sellers

  • Adjust strategy based on your performance data and business goals

  • Plan ahead for high seasons: they will reach out before Black Friday, Q4, and other key periods with a specific plan

  • Implement new platform features and changes as soon as they become available

  • Catch and resolve issues you would not know to look for

On average, your expert dedicates at least 5 hours per month to your account.

How to reach your expert

You can contact your Ad Expert directly via email or in-app chat. They reply in the same thread throughout your subscription, so context is never lost and you always know who you are talking to.

Did this answer your question?