Your Ad Expert can show your sales and promo codes in your Meta ads (Facebook and Instagram), only on the dates you choose. When a sale ends, your ads go back to normal by themselves. Available on the Concierge plan.
There are four ways to show an offer. Your Ad Expert can use one or several:
Promo images in your template ad
Promo images on your collection ads
Promo video in your main catalog ads
Promo code on your catalog ads
Also in this article: How it works · Meta ad review · Good to know
1. Promo images in your template ad
Your template ad runs beside your main catalog ads. It shows each product in your Adwisely template: a dynamic template with the product's photo, name and price. On your sale days, the template switches to a promo design with your discount. After the sale, your everyday template comes back.
Example from a demo store. Same ad, same text: only the image changes.
Sales: Early Holiday, Early Black Friday, Black Friday and Cyber Monday.
Offer: a percentage, shown as "Up to N% off".
2. Promo images on your collection ads
If you run collection ads (one ad for each of your collections), your Ad Expert can switch them to promo images and text with your offer, for the sale's dates. After the sale, your usual collection ads come back.
Example from a demo store.
Sales: Black Friday, Cyber Monday, Christmas gifts, Boxing Day, New Year sale and other days your market celebrates.
Offer: in your own words, for example "Up to 50% off".
3. Promo video in your main catalog ads
Your main catalog ads show a short video with your offer first, then your products. A line above your ad text names the sale. After the sale, your usual ads come back.
Example from a demo store, as Facebook can show it: the video on top, your products below.
Sales: Early Holiday, Black Friday, Holidays, Year-end, or another sale your Ad Expert adds.
Offer: a percentage, an amount off or free shipping.
4. Promo code on your catalog ads
Your Ad Expert adds your promo code to Meta, with its first and last day. Meta then shows it on your catalog ads by itself. Your ads are not edited.
Example from a demo store.
In the ad: Meta can show that there is an offer, for example "Offer available".
After a tap: when a shopper opens your website from the ad, Meta shows your code so they can copy it. Where it can, Meta applies the code at checkout by itself.
Which ads: Meta highlights your code on the ads where it expects it to bring more sales, so not every ad shows it every time.
Dates: Meta shows your code from its first day to its last day, then stops by itself.
Code: one that works on your whole store. Up to 10 codes at a time.
How it works
1. You tell your Ad Expert your offers: the discount, which products (all, or some collections), the dates, and the promo code if there is one.
2. Your Ad Expert schedules them and checks every image and video before your sale.
3. On the days you scheduled, your ads show your offer. After the last day, they go back to normal by themselves.
You can see what is live and what is coming on your Meta dashboard in Adwisely, in Special offers. Click Preview to see how each one looks on Meta.
Meta ad review
Promo images in your template ad and promo codes: your ads are not edited, so there is no new Meta ad review and your ads' learning does not start over.
Promo images on collection ads and promo video: these change your ads, so Meta reviews each change. Your Ad Expert plans the dates around it. For example, a Black Friday video goes on your ads by November 16.
Good to know
Is the offer on some collections only?
The discount shows only on those products. In your template ad, your other products get the promo design without the discount.
Do I need a template ad or collection ads?
Promo images need your template ad or your collection ads. Your Ad Expert can set them up if you do not have them yet (about dynamic templates).
Can I change an offer after it is scheduled?
Yes. Tell your Ad Expert, and your images or video are made again with the new offer.
Do I need a bigger budget?
No. Your offers use your campaigns' existing daily budget.
Who can use it?
Stores on the Concierge plan, trial included, for Meta ads (not Google).
Related articles
Questions? Message your Ad Expert in the app or write to help@adwisely.com.