Dynamic templates show your products in your brand's style: a video template and an image template that you add to your Meta Smart Catalog campaign on Facebook and Instagram, next to your standard ad. You can then turn the same templates on in your Dynamic Retargeting campaign. Dynamic templates are in Beta, available on the Concierge plan, and work for Meta ads only (not Google).
Also known as video catalog ads, dynamic video ads, branded catalog images or DPA (dynamic product ads) templates.
In this article: What dynamic templates are · Who can get dynamic templates · How to add a template · After a template is live · Dynamic Retargeting · FAQ
What are dynamic templates?
Smart Catalog is Adwisely's AI-powered Meta campaign (learn more). Its standard ad shows your product images as they are. Dynamic templates add two ads, made from your product images and your store's logo, colors and font:
Video template: a short video for each of your top products.
Image template: each top product's image with your logo, colors, price and star rating.
Example from a demo store.
Both templates run next to your standard ad and use your campaign's existing daily budget. Meta shows each shopper the ad they are more likely to buy from. Each template comes in the sizes Meta needs for feeds, Stories and Reels.
Video template: the three styles you can choose from.
Image template: the four templates you can choose from.
Star ratings: products rated 4 stars or more from at least 5 reviews show their star rating and review count on the image template. We read the ratings saved on your products in Shopify, so there is nothing to connect.
Image template without and with star ratings.
Results: in our Beta test (July to September 2026), video ads earned 20% higher ROAS (sales per $1 spent) and a 24% lower cost per purchase than product-image ads.
Who can get dynamic templates?
Stores on the Concierge plan (see plans), trial included. Dynamic templates are in Beta: your Ad Expert sets up and fine-tunes the templates for your store.
Your Smart Catalog campaign is running on the Adwisely catalog. On Shopify's catalog? Your Ad Expert can move you.
How to add a video or image template
1. On your Meta Ads dashboard, click Choose templates on the banner.
Or open your Smart Catalog campaign and click Add next to Video or Image.
2. Pick a template (or a video style), drawn on your own products, and click Next.
3. Check the preview and click Add image template (or Add video template). Your ad is usually live within 2 hours.
Prefer that we do it? Click Ask your Ad Expert on the banner.
After a template is live
Your campaign page shows each ad and its share of your budget. Meta moves budget to the ads that sell best.
Preview opens the live ad. In Ad preview, switch between Standard, Video and Image.
Pause a template any time. Your standard ad keeps running.
To change the video style or the image template, or to turn off star ratings, contact your Ad Expert.
Use your templates in Dynamic Retargeting
Your Dynamic Retargeting campaign shows shoppers the products they viewed. It can show them in the same video and image templates as your Smart Catalog campaign.
1. Add the template to your Smart Catalog campaign first.
2. Open your Dynamic Retargeting campaign and click Turn on next to Video or Image.
The template runs next to your standard retargeting ad and uses that campaign's existing daily budget.
Each campaign has its own switch. Turning a template off in one campaign leaves it running in the other.
You set up and change a template on Smart Catalog only. A change there shows in both campaigns, with no second step.
Both campaigns need the same catalog. If they use different ones, your campaign page says so, and your Ad Expert can help.
FAQ
Do the templates replace my standard ad?
No. Your standard ad and your templates all run, and Meta shows each shopper the ad they are more likely to buy from.
Do I need a bigger budget?
No. Your templates use each campaign's existing daily budget.
Which products get a video or an image template?
Your top products by ad spend. New top products get a video every day. Other products show their usual product image.
Why don't my image ads show star ratings?
Only products rated 4 stars or more from at least 5 reviews show them, and only when your reviews app saves ratings to your Shopify products. Your Ad Expert can check.
Can I hide the price or change how a template looks?
Yes, ask your Ad Expert.
Why can't I add a template?
Check Who can get dynamic templates? above. The card on your campaign page shows what is missing.
What if I pause my campaign?
Your video and image templates pause with it and run again when you resume.
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Questions? Message your Ad Expert in the app or write to help@adwisely.com.