After 10+ years of testing various ad tactics for eCommerce stores like yours, we have hand-picked and automated the tactics that can bring you the most sales at the highest return on ad spend possible - Adwisely users, on average, get 600%-700% ROAS with little to no effort - all for a nominal monthly fee.
In this article:
What ad tactics does Adwisely offer?
Adwisely provides a range of advertising strategies tailored for Meta and Google ad platforms. While our AI-powered ad campaigns can be automatically launched via app interface, our team of Ad Experts is available to initiate other ad tactics. (list below)
👆If you're interested in running additional campaigns beyond AI-powered ones, please reach out to us.
Meta AI-powered Campaign
This intelligent ad tactic combines the power of machine learning with budget optimization to reach both new and existing customers, ensuring personalized product showcases and maximizing your returns.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | All products |
Audience | Online store visitors, clients and people whose social profile and behaviour are similar to your current customers |
Minimum budget | $15 / day |
Requirements | 30+ orders in the past 30 days |
Google AI-powered Campaign
This intelligent ad campaign combine the power of Google's machine learning with Adwisely's years of experience in ecommerce campaign optimization to reach both new and existing customers, ensuring maximizing your returns. When run together with Meta campaigns, Google AI-powered campaign lets you reach your potential customers almost everywhere on the internet.
Platforms | Google Search / Google Display Network / YouTube / Gmail |
Promoted products | All products |
Audience | new customers / website visitors / product viewers / cart abandoners / purchasers |
Minimum budget | $15 / day |
Requirements | 10 sales in the past 14 days |
Meta Prospecting
Prospecting ads (a.k.a. Customer Acquisition) are the best way to attract new store visitors based on the behaviour data of your current customer base. Prospecting lets you attract people who have never heard pf your store before, but are interested in the products you are selling.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | All products |
Audience | People whose interests and behaviour are similar to your current customers |
Minimum budget | $25 / day |
Requirements | 100+ adds to cart in the past 180 days |
Meta Dynamic Retargeting
A step up from regular Visitor Retargeting ads, Dynamic Retargeting ads serve as a more personalized way of re-engaging cart abandoners. Each ad will feature the very product that your potential customer viewed, followed by up to 9 other products selected on the basis of price, product type, or name similarity.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | The product(s) which your potential customer viewed in your store |
Audience | People who viewed at least 1 product page in your store and added it to cart, but left without completing the purchase within the past 60 days |
Minimum budget | $20 / day |
Requirements | 200+ orders recorded within the past 90 days |
Meta Social Retargeting
A great way to put your social media followers to use, Social Retargeting ads showcase all of your store products to people who liked, commented or shared content from your store’s Facebook page and / or Instagram business profile.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | All products |
Audience | People who interacted with your store’s Facebook page and / or Instagram business profile within the past 60 days |
Minimum budget | $15 / day |
Requirements | 5k+ people who engage with your business social media profiles (i.e. like, comment, or share your posts) every month |