After 10+ years of testing various ad tactics for eCommerce stores like yours, we have hand-picked and automated the tactics that can bring you the most sales at the highest return on ad spend possible - Adwisely users, on average, get 600%-700% ROAS with little to no effort - all for a nominal monthly fee.
In this article:
What tactics should I choose?
What ad tactics should I choose?
Use the in-app recommendations
When you get Adwisely, we analyze your store and suggest the campaign(s) that will be most beneficial for your store tat the moment. Locate "Recommended based on your store data" section and start with the campaigns listed there
Use recommendations based on monthly budget
While you are free to build your own ad strategy, here are time-tested and proven combos we want to suggest based on your budget:
If your monthly ad budget is $1,500 - $3,000, try a combination of:
Meta AI-Boosted Sales Campaign
Daily Budget: $25-$50Meta Dynamic Retargeting
Daily budget: $20-$40Meta Social Retargeting
Daily budget: $10-$20
Run it ONLY if you have 5k+ followers on social profiles
This setup has helped a family-owned Hi-Fi & home theatre store get 1846% ROAS.
If your monthly budget is closer to $5,000, try a mix of:
Meta AI-Boosted Sales Campaign
Daily Budget: $60Meta Prospecting
Daily budget: $30Meta Social Retargeting
Daily budget: $30
Run it ONLY if you have 5k+ followers on social profilesMeta Dynamic Retargeting
Daily budget: $30Google Ads
Daily budget: $20 - $30
With this ad combo, a South African fashion store drove revenue with 1139% ROAS
What ad tactics does Adwisely offer?
Adwisely offers a variety of ad tactics on Facebook, Instagram, and Google. You can start with the one recommended by Adwisely based on your store data or learn about all of the campaign types we offer and build a unique sales funnel
Meta AI-Boosted Sales Campaign
This intelligent ad tactic combines the power of machine learning with budget optimization to reach both new and existing customers, ensuring personalized product showcases and maximizing your returns.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | All products |
Audience | Online store visitors, clients and people whose social profile and behaviour are similar to your current customers |
Minimum budget | $15 / day |
Requirements | 30+ orders in the past 30 days |
Meta Prospecting
Prospecting ads (a.k.a. Customer Acquisition) are the best way to attract new store visitors based on the behaviour data of your current customer base. Prospecting lets you attract people who have never heard pf your store before, but are interested in the products you are selling.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | All products |
Audience | People whose interests and behaviour are similar to your current customers |
Minimum budget | $25 / day |
Requirements | 100+ adds to cart in the past 180 days |
Meta Dynamic Retargeting
A step up from regular Visitor Retargeting ads, Dynamic Retargeting ads serve as a more personalized way of re-engaging cart abandoners. Each ad will feature the very product that your potential customer viewed, followed by up to 9 other products selected on the basis of price, product type, or name similarity.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | The product(s) which your potential customer viewed in your store |
Audience | People who viewed at least 1 product page in your store and added it to cart, but left without completing the purchase within the past 60 days |
Minimum budget | $20 / day |
Requirements | 200+ orders recorded within the past 90 days |
Meta Social Retargeting
A great way to put your social media followers to use, Social Retargeting ads showcase all of your store products to people who liked, commented or shared content from your store’s Facebook page and / or Instagram business profile.
Platforms | Facebook / Instagram / Messenger / Audience Network |
Promoted products | All products |
Audience | People who interacted with your store’s Facebook page and / or Instagram business profile within the past 60 days |
Minimum budget | $15 / day |
Requirements | 5k+ people who engage with your business social media profiles (i.e. like, comment, or share your posts) every month |
Google Ads
Performance Max campaigns powered by Adwisely serve a double purpose - with them you can both attract new store visitors and retarget cart abandoners. When run together with Facebook campaigns, Google ads let you reach your potential customers pretty much everywhere on the Internet.
Platforms | Google Search / Google Display Network / YouTube / Gmail |
Promoted products | All products |
Audience | People who viewed at least 1 product page in your store and added it to cart, but left without completing the purchase within the past 60 days |
Minimum budget | $25 / day |
Requirements | at least 1 conversion a day |