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Ad tactics: What are they and which ones do I choose?
Ad tactics: What are they and which ones do I choose?
Paul avatar
Written by Paul
Updated over a week ago

After 10+ years of testing various ad tactics for eCommerce stores like yours, we have hand-picked and automated the tactics that can bring you the most sales at the highest return on ad spend possible - Adwisely users, on average, get 600%-700% ROAS with little to no effort - all for a nominal monthly fee.

What ad tactics should I choose?

  • Use the in-app recommendations

When you get Adwisely, we analyze your store and suggest the campaign(s) that will be most beneficial for your store tat the moment. Locate "Recommended based on your store data" section and start with the campaigns listed there

  • Use recommendations based on monthly budget

While you are free to build your own ad strategy, here are time-tested and proven combos we want to suggest based on your budget:

If your monthly ad budget is $1,500 - $3,000, try a combination of:

This setup has helped a family-owned Hi-Fi & home theatre store get 1846% ROAS.

If your monthly budget is closer to $5,000, try a mix of:

With this ad combo, a South African fashion store drove revenue with 1139% ROAS

What ad tactics does Adwisely offer?

Adwisely offers a variety of ad tactics on Facebook, Instagram, and Google. You can start with the one recommended by Adwisely based on your store data or learn about all of the campaign types we offer and build a unique sales funnel

Meta AI-Boosted Sales Campaign

This intelligent ad tactic combines the power of machine learning with budget optimization to reach both new and existing customers, ensuring personalized product showcases and maximizing your returns.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

All products

Audience

Online store visitors, clients and people whose social profile and behaviour are similar to your current customers

Minimum budget

$15 / day

Requirements

30+ orders in the past 30 days

Meta Prospecting

Prospecting ads (a.k.a. Customer Acquisition) are the best way to attract new store visitors based on the behaviour data of your current customer base. Prospecting lets you attract people who have never heard pf your store before, but are interested in the products you are selling.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

All products

Audience

People whose interests and behaviour are similar to your current customers

Minimum budget

$25 / day

Requirements

100+ adds to cart in the past 180 days

Meta Dynamic Retargeting

A step up from regular Visitor Retargeting ads, Dynamic Retargeting ads serve as a more personalized way of re-engaging cart abandoners. Each ad will feature the very product that your potential customer viewed, followed by up to 9 other products selected on the basis of price, product type, or name similarity.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

The product(s) which your potential customer viewed in your store

Audience

People who viewed at least 1 product page in your store and added it to cart, but left without completing the purchase within the past 60 days

Minimum budget

$20 / day

Requirements

200+ orders recorded within the past 90 days

Meta Social Retargeting

A great way to put your social media followers to use, Social Retargeting ads showcase all of your store products to people who liked, commented or shared content from your store’s Facebook page and / or Instagram business profile.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

All products

Audience

People who interacted with your store’s Facebook page and / or Instagram business profile within the past 60 days

Minimum budget

$15 / day

Requirements

5k+ people who engage with your business social media profiles (i.e. like, comment, or share your posts) every month


Google Ads

Performance Max campaigns powered by Adwisely serve a double purpose - with them you can both attract new store visitors and retarget cart abandoners. When run together with Facebook campaigns, Google ads let you reach your potential customers pretty much everywhere on the Internet.

Platforms

Google Search / Google Display Network / YouTube / Gmail

Promoted products

All products

Audience

People who viewed at least 1 product page in your store and added it to cart, but left without completing the purchase within the past 60 days

Minimum budget

$25 / day

Requirements

at least 1 conversion a day

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