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Ad tactics: What are they and which ones do I choose?
Ad tactics: What are they and which ones do I choose?
Paul avatar
Written by Paul
Updated this week

After 10+ years of testing various ad tactics for eCommerce stores like yours, we have hand-picked and automated the tactics that can bring you the most sales at the highest return on ad spend possible - Adwisely users, on average, get 600%-700% ROAS with little to no effort - all for a nominal monthly fee.

What ad tactics does Adwisely offer?

Adwisely provides a range of advertising strategies tailored for Meta and Google ad platforms. While our AI-powered ad campaigns can be automatically launched via app interface, our team of Ad Experts is available to initiate other ad tactics. (list below)

๐Ÿ‘†If you're interested in running additional campaigns beyond AI-powered ones, please reach out to us.

Meta AI-powered Campaign

This intelligent ad tactic combines the power of machine learning with budget optimization to reach both new and existing customers, ensuring personalized product showcases and maximizing your returns.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

All products

Audience

Online store visitors, clients and people whose social profile and behaviour are similar to your current customers

Minimum budget

$15 / day

Requirements

30+ orders in the past 30 days


Google AI-powered Campaign

This intelligent ad campaign combine the power of Google's machine learning with Adwisely's years of experience in ecommerce campaign optimization to reach both new and existing customers, ensuring maximizing your returns. When run together with Meta campaigns, Google AI-powered campaign lets you reach your potential customers almost everywhere on the internet.

Platforms

Google Search / Google Display Network / YouTube / Gmail

Promoted products

All products

Audience

new customers / website visitors / product viewers / cart abandoners / purchasers

Minimum budget

$15 / day

Requirements

10 sales in the past 14 days

Meta Prospecting (can be launched by Ad Expert)

Prospecting ads (a.k.a. Customer Acquisition) are the best way to attract new store visitors based on the behavior data of your current customer base. Prospecting lets you attract people who have never heard of your store before, but are interested in the products you are selling.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

All products

Audience

People whose interests and behaviour are similar to your current customers

Minimum budget

$25 / day

Requirements

100+ adds to cart in the past 180 days

Meta Retargeting (can be launched by Ad Expert)

Meta Retargeting ads serve as a more personalized way of re-engaging cart abandoners, shoppers and social media engagers. Each ad will feature the very products that your potential customer engaged with, but not purchased.

Platforms

Facebook / Instagram / Messenger / Audience Network

Promoted products

The product(s) which your potential customer viewed in your store

Audience

People who visited your website, or social profiles, but left without completing the purchase.

Minimum budget

$20 / day

Requirements

200+ orders recorded within the past 90 days

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