# Adwisely | Help Center

> Help center for Adwisely

## Before you begin

- [AI-powered ads by Adwisely: everything you need to know](https://help.adwisely.com/en/articles/10724674-ai-powered-ads-by-adwisely-everything-you-need-to-know.md): Discover how Adwisely’s AI-powered ad campaigns maximize ROAS and grow sales through advanced automation and expert support.
- [Who is your Ad Expert and what they do for you?](https://help.adwisely.com/en/articles/10745296-who-is-your-ad-expert-and-what-they-do-for-you.md): Your dedicated Ad Expert handles your campaigns hands-on — from launch day reviews to ongoing optimization. Here's exactly what they do.
- [Ad tactics: What are they and which ones do I choose?](https://help.adwisely.com/en/articles/7913816-ad-tactics-what-are-they-and-which-ones-do-i-choose.md)
- [Are you ready to work with Adwisely?](https://help.adwisely.com/en/articles/900156-are-you-ready-to-work-with-adwisely.md): Check if Adwisely is right for your Shopify store

## Campaign setup

- [How to share my assets with Adwisely?](https://help.adwisely.com/en/articles/7973263-how-to-share-my-assets-with-adwisely.md)
- [What is an ad message and how do I edit it?](https://help.adwisely.com/en/articles/2768552-what-is-an-ad-message-and-how-do-i-edit-it.md): Learn the basic info on what the ad text \(a.k.a. ad copy or ad message\) is and how it can be changed
- [How do I write the best ad text?](https://help.adwisely.com/en/articles/900367-how-do-i-write-the-best-ad-text.md): Learn what the components of the good ad message are and check out what needs to be omitted at all cost.
- [What is a daily budget and how do I change it?](https://help.adwisely.com/en/articles/2770949-what-is-a-daily-budget-and-how-do-i-change-it.md): Learn the basic info on what the daily budget is and how it can be changed
- [When do I adjust my daily budget?](https://help.adwisely.com/en/articles/900385-when-do-i-adjust-my-daily-budget.md): Get to know when it's necessary to adjust your campaign budget to keep it successful
- [How to Exclude Specific Products from Google & Meta Ads using Adwisely](https://help.adwisely.com/en/articles/12829336-how-to-exclude-specific-products-from-google-meta-ads-using-adwisely.md): In some cases you may want to prevent certain products from being advertised on Google or Meta. To address this, Adwisely allows you to exclude specific products from your ad feed easily
- [Your Meta campaign is being upgraded to Smart Catalog](https://help.adwisely.com/en/articles/14498786-your-meta-campaign-is-being-upgraded-to-smart-catalog.md): Learn why Adwisely is upgrading your Meta ad campaign from "All Collections" to the new "Smart Catalog" format, and what it means for your store.

## Google Ads

- [Why Do I See a Discrepancy Between the Google Ads Dashboard and Adwisely Dashboard?](https://help.adwisely.com/en/articles/12542484-why-do-i-see-a-discrepancy-between-the-google-ads-dashboard-and-adwisely-dashboard.md): When comparing Google Ads and Adwisely dashboards, you might notice different numbers for sales and ROAS.
- [How can I troubleshoot connection issues with Google Merchant Center \(GMC\)?](https://help.adwisely.com/en/articles/12818737-how-can-i-troubleshoot-connection-issues-with-google-merchant-center-gmc.md): What should you do if you've received a notification in the app saying, "You don't have a Google Merchant Center," even though you do? Read the answer in this article.
- [Why does my Google Ads campaign only use the Shopping segment?](https://help.adwisely.com/en/articles/14686719-why-does-my-google-ads-campaign-only-use-the-shopping-segment.md): Get to know how Adwisely's Phase 1 Shopping-first approach helps validate your setup and maximize your ROAS.

## Pricing, Privacy Policy, and Terms of Service

- [What’s the cost of Adwisely?](https://help.adwisely.com/en/articles/900414-what-s-the-cost-of-adwisely.md): Adwisely pricing is simple and scales with your advertising spend.
- [Terms of Service](https://help.adwisely.com/en/articles/900431-terms-of-service.md): Learn about the terms at which Adwisely provides service to you
- [Privacy policy](https://help.adwisely.com/en/articles/900424-privacy-policy.md): Get to know how we handle privacy and data security

## Partner & Referral Programs

- [🤝 Adwisely Affiliate Program](https://help.adwisely.com/en/articles/12783248-adwisely-affiliate-program.md): Welcome to the Adwisely Affiliate Program! We designed this program to reward our trusted partners — Shopify agencies, experts, and consultants — for helping merchants grow with Adwisely.
- [💚 Adwisely Referral Program \(Beta\)](https://help.adwisely.com/en/articles/12740642-adwisely-referral-program-beta.md): Join our Adwisely Referral Program: refer Shopify merchants using your unique link, give them a 14-day free trial and earn 50% of their subscription for 12 months. Payouts via PayPal. Simple, trans...

## Depreciated \[Outdated and legacy articles\]

- [\[Deprecated\] Prospecting](https://help.adwisely.com/en/articles/2120747-deprecated-prospecting.md): Learn how you can attract new shoppers with Adwisely
- [\[Deprecated\] Standard Retargeting](https://help.adwisely.com/en/articles/1879301-deprecated-standard-retargeting.md): Learn how to re-engage your website visitors and boost sales with retargeting
- [\[Deprecated\] How do I prepare for iOS 14 update?](https://help.adwisely.com/en/articles/4957812-deprecated-how-do-i-prepare-for-ios-14-update.md): Learn what to do to make sure that your ads are working properly after the upcoming iOS 14 update
- [\[Deprecated\] Legacy Billing Plans](https://help.adwisely.com/en/articles/8608646-deprecated-legacy-billing-plans.md): Check out the info on the old billing plans for Adwisely