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Can I use 2 or more retargeting apps at a time?
Can I use 2 or more retargeting apps at a time?
Get to know why running 2+ retargeting campaigns at the same time is not a good idea
Alex Yemets avatar
Written by Alex Yemets
Updated over a week ago

No. There are two good reasons for that:

  • Retargeting apps may use similar Meta pixel settings, which may end up influencing the data reported by each of the pixels. Adwisely works perfectly well with the pixel you already have, but we cannot guarantee that other retargeting apps work well when Adwisely is installed.

  • If you run two identical campaigns with two different service providers, this may cause an audience overlap — i.e. two ads with the same products will “compete” to be shown to the same user and you will pay a lot for this competition. This, in the long run, may bring the retargeting campaign(s) efficiency to 0 and even be a reason for Facebook disabling your Ad Account.

Experimenting and finding the right app for you is a good idea, especially if you are only starting out. However, make sure that when you are testing one retargeting app, all the other apps are removed from your store.

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