In this article:
Spends-Price Model
Below is the info on prices and billing principles for Adwisely users who got started with the app before Jun 20, 2022.
Adwisely Fee Structure
Adwisely charges you a fee based on your ad spends during the billing period. If you use both Google and Meta Ads, your ad spends from each platform are summarized. Depending on the ad spend value, your fee can fall into the following ranges:
Ad Spends | Adwisely Fee |
$0..$0.01 | $0 |
$0.01..$999 | $49 |
$1000..$3999 | $249 |
$4000..$6999 | $499 |
$7000..$9999 | $899 |
$10000..$17999 | $1399 |
$18000..$23999 | $2099 |
$24000..$29999 | $2599 |
$30000+ | $2999 |
How does Adwisely billing work?
You pay the Adwisely fee each time you reach the limit of the new spend range during your billing period. When the new billing period starts, you will begin with the lowest fee again.
The billing period for Adwisely is 30 days. Up-to-date information on billing periods can be found In Adwisely Account Settings.
Example:
You start with Adwisely and pay $49 upfront.
If you spend up to $1k by the end of the billing period, this sum remains your only payment to Adwisely.
If you exceed the $1k threshold and move to the next spend range during the billing period, you will pay an additional $200 ($249-$49, where $249 is the fee for the current spend range, and $49 is already paid).
The same principle applies to subsequent spend ranges: each time you reach the limit of the next spend range, you will pay the difference between its fee and the already paid sum. So at the end of the billing period, you will pay exactly the fee of the spend range qualified by your ad spends.
The total Adwisely fee is based on total Google & Facebook Ad Spend per one store.
If you use Adwisely on more than one store you manage, Adwisely fee is calculated for each store separately.
Do I need to pay for Ad Spend?
Yes. You pay for Ad Spend directly to Facebook and/or Google.
You pay to Facebook and/or Google once you spend a certain amount of money (threshold) or in the end of the month.
Annual Subscription Plans
Just like our current monthly subscriptions, Adwisely’s legacy annual pricing plans are built to support stores of varying ad spend levels. These plans are no longer offered to new users. This article outlines how these plans work, what thresholds apply, and how they differ from our standard monthly billing.
How do annual plans work?
Legacy annual plans operate on the same principle as our current monthly plans. Each plan includes:
A fixed annual subscription fee (billed once per year);
A fixed ad spend threshold that defines how much you can spend on ads with no additional fee;
A 14-day free trial period;
A 10% overspend fee if your ad spend exceeds your plan’s threshold.
The only major difference is the billing cycle — instead of monthly charges, the full subscription fee is paid upfront and covers a full 12 months.
What if I exceed my ad spend limit?
The overspend policy for annual plans is the same as for monthly plans. If your total Adwisely-powered ad spend exceeds the plan's threshold during your billing year, an overspend fee of 10% is applied to the exceeded amount. This fee is billed either during the current billing period, separately at the start of your next billing period, or when the migration to the monthly plan takes place.
For example:
If you're on a legacy $1,188/year plan (ad spend threshold = $12,000) and spend $15,000 on ads during your billing year, you'll be charged $300 (10% of $3000) at renewal.
Annual Plan Tiers
Monthly Plan | Annual Price | BFCM Price | Ad Spend Threshold |
$99/month | $1,188/year | $948/year | $12,000/year |
$249/month | $2,988/year | $2,388/year | $36,000/year |
$499/month | $5,988/year | $4,788/year | $72,000/year |
What's the difference with BFCM promo plans?
For a limited time during Black Friday and Cyber Monday, we offered discounted annual plans. These plans had the same ad spend thresholds as their standard annual counterparts, but were priced lower as part of a holiday promotion. If you subscribed to one of these during that period, all standard annual plan conditions still apply — only the pricing was different.